Mirai España, Technologies & Services

1. We have it. It can be in incorporated into any website as a tempting invitation to check availability and prices that you have defined.
2. Optimised so that making a booking does not involve the slightest difficulty
3. It offers bookings in a very short time and provides immediate confirmation and notification of the booking
4. Available in six languages, and allows several rooms to be combined in a single booking. It has a cancellation system under the conditions you decide upon.
5. You can manage your availability, prices and restrictions flexibly and easily, especially in your day to day schedule
6. Its advantages include an advanced offers and packages system, restrictions options, comprehensive statistics and reports and full integration with Google Analytics and Adwords
7. The technology used in its design has been developed since 1997, and its secure data transfer makes it robust, reliable and backed by experience

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1. We will redesign your site, transforming it into a succesful official website and powerful direct sales tool.
2. Add a commercial touch to your content and count on a personal account manager that will guide you in your objective to obtain more bookings.

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1. We will advise you on the best contents and include the latest innovations
2. A Booking engine with a high conversion rate, that is easy to use and very stable
3. Sell directly on the Internet with our tools. You only need to apply your experience to operating the hotel
4. You can manage your availability, price and restrictions flexibly and easily
5. We offer a personalised customer service with an account manager at your disposal
6. To maximise results, we will advise you on how to use the tools and on the website’s contents and format
7. You will receive regular reports on sales and statistics
8. We will be your technological and commercial partner that takes care of all the services you need, such as e-mail management, website hosting, domain issues...

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Long term and continuous work

Achieving good positions in the major search engines requires time, perseverance and imagination.

The good news is that we know how to do it.

Appear when they are not looking for you as well

Your possible clients search in many ways.

Don't settle for appearing only when they write your hotel's name: introduce yourself to those who don't know you as well.

We keep you informed

We will send you regular reports monitoring our work and the progress we make.

You are paying for the positioning… of intermediaries

When you pay them commissions of 15% to 20%, they spend part of this on promoting themselves and thus receive more bookings on their websites.

If you also invest in positioning your official website, you will be able to compete with them and increase the bookings through the most interesting channel: your own.

* The SEO module is only available for hotels that are clients of the official Mirai website

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SEO: Search Engine Optimization. These are legitimate techniques for improving a website's position in the natural results of search engines and thus receiving more hits.

The higher they are on the list, the more hits they receive and in the end, more bookings.

Positions here cannot be bought, and depend on a number of variables…

• A good design
• Relevant content
• Links to the website, etc.

…but they can be influenced, when all these variables are optimised.

It is necessary to decide which searches to focus on: in which language, from what country and especially with which keywords.

This is a meticulous and ongoing task over the long term for which the hotel needs specialists

What results are you anticipating?

Results can vary considerably depending on the type of hotel, competition, other advertisers, etc.

Return on investment (ROI) can be as much as 15 times the amount invested.

In almost all cases the investment is mostly or completely compensated.

We are specialists

Our online marketing department can maximise your investment, and co-ordinate it with your strategy.

Our Account Manager can also suggest the most interesting ideas.

Access to useful data

An added advantage is the enormous amount of data from Google Analytics which you will have access to. These show the Adwords campaigns we carry out

* The SEM module is only available for hotels that are clients of the official Mirai website

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Other SEM businesses are not hotel specialists

Mirai only works with hotels

Others charge you for administration

We don't. With more bookings, we all win

Others don't accept small campaigns

We work with all types of campaigns

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SEM: Search Engine Marketing: advertising in search engines. In this case, advertisements on the Google results pages, called Adwords, which lead to hits on your website.

They are shown to users who are searching under specific conditions: e.g. language, country… and especially those seeking keywords related to:

• Your hotel
• Your area
• Your city
• Your strong points

Selecting, optimising and monitoring all these variables is a difficult and complex technique that is best left to experts.

Each series of measures is called a campaign, and are part of the general analysis of your website provided by Google Analytics.

1. Gain access to new markets all over the world. Increase your income and booking
2. Manage your availability with absolute freedom and promptness. There is no limit
3. We will create and maintain a website for your hotel with new content so that more clients find it.
4. Millions of users are searching for your hotel and they are doing this in very different ways.
5. The more times they reach it, the more bookings you will receive.
6. This new website will be a major boost to your direct sales channel in the long term, as it will benefit from our promotion and positioning of this new website.
7. In order to obtain immediate bookings, we invest in advertising on the internet to give your hotel more markets and reach more clients

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The automatic system developed by Mirai means that the hotel need not worry about the process.

Customers are invited to give their opinion after they have stayed in the hotel and have returned home. Each opinion is filtered to ensure that it fulfils the publication rules.

The hotel may access Mirai’s extranet to respond to any customer opinion and will also be published automatically.

Our designers prepare your website so that the module is published and updated automatically.

The hotel web-site displays:

• The recent average rating of the hotel
• Ratings by feature
• The rating of each customer and a summary
• Drop-down detail of each opinion
• The response of the hotel

1. The hotel is free: Free to display the content that it wishes on its website, free to include our opinions module, free to accept our conditions…
   However: In order to use our opinions module all of the 8 conditions of use that are listed below must be accepted.
2. Nobody likes negative criticism, and sometimes it can seem unfair or even absurd…
   However: Even the best hotels have unsatisfied customers. Not only are they inevitable, they also give credibility to the rest. Who would have confidence in a hotel with 100% positive opinions? We do not censure negative criticism. Please do not request us to eliminate any. They are an essential and inevitable part of the system.
3. The hotel likes to identify who has written some opinions. This way it is able to determine the details of what the customers describe about their stay. They may also like to contact the client: They may do so through our system (if the customer has given permission to be contacted)…
   However: The customers also have the right to remain anonymous and we have the obligation to guarantee their privacy. Please do not request personal details about the authors of the opinions published. We cannot supply you with them.
4. Your visitors do not need to leave your website to give their opinions. As opposed to other opinion modules, such as Tripadvisor, our system shows all the information on the hotel website itself so visitors do not have to go to other sites to read more…
   However: He module published on the hotel website includes a reference Powered by HotelSearch.com with a link to www.hotelsearch.com. In this way, the user can see that it is an opinions system that is not controlled by the hotel but by an independent company.
5. Perhaps you would like to reproduce or reuse the opinions for other uses…
   However: Take into account that the opinions of the module are property of Mirai España, S.L. Their publication or reproduction is not permitted.
6. We encourage the hotels to respond to the opinions. We provide an easy system for publishing the responses…
   However: In the same way as customers are subject to publication rules, the hotel must also follow some obvious rules, such as being respectful, not using explicit or bad language or writing declarations that may be proved to be false. We reserve the right not to publish responses that do not fulfil these conditions.
7. Perhaps you would prefer that the opinions are only published on your website…
   However: Mirai also publishes them in HotelSearch.com. We also reserve the right to publish them on other websites of Mirai or third parties, including the responses of the hotel.
8. We have control mechanisms and filters, which are both automatic and manual, of what we publish. They include a check of the IP and email and we read the texts that the customers write. We rule out many opinions that do not fulfil the publication rules.
   However: No system is able to guarantee total infallibility and cannot be responsible for the opinions expressed by others. Mirai declines all legal responsibility with respect to the content of its customer opinions module.

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